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Lead-generation game changer: How 60-second Instagram videos have transformed my business
What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column on Inman, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how Melissa Gomez is connecting with clients via short vlogs leveraged on Instagram and YouTube.
Washington’s political drama obscures potential new rate drops
The forecast for interest rates is still low, reinforced by new information from the Federal Reserve.
OutboundEngine gets social with automated ad campaigns
Digital marketing solution OutboundEngine has released a new feature that automates advertising campaigns on social media for real estate agents.
Windermere has a unique new way to reach millennial clients
The nation's sixth-largest real estate holding company launched a Spotify channel this week.
EXp Realty agent axed over offensive mayoral election ad
EXp managing broker Craig Schaid posted an ad offering to sell homes for residents upset with the election of Montgomery’s first black mayor.
Struggling to sell, desperate property owner slashes price to $1
The elderly homeowner sold the Georgia property to county commissioners in Ohio to access Medicaid in 2004, leaving the county to deal with the undesirable house.
Zillow to shift ‘from Google mindset to an Amazon mindset’
With iBuying, Zillow must move to a low-margin model that targets "mindbogglingly larger" market than advertising, CEO Rich Barton proclaims in new interview.
Is ‘iRenting’ becoming a thing? Startup secures $3.3M to find out
Doorstead recently bagged $3.3 million in funding. It joins a growing number of startups that are applying the iBuyer business model -- which involves using technology to quickly buy and resell homes -- to the rental industry.
August was the easiest month in 2019 to afford a home: NAR
The typical family possessed 160.4 percent of the estimated income required to purchase a home in August, according to the National Association of Realtors.
Stop chasing better splits! It’s your net that truly matters
I heard a long time ago from one of my first mentors that you can feed your ego or you can feed your family — pick one. So what does "net" actually mean? Here are five ways your net is more impactful than a higher split.